Boy Meets Girl Expands Into Home

Boy Meets Girl is expanding into the home category in time for back-to school.
The contemporary ath-leisure brand is launching a home collection, that includes decor and throw pillows, throw blankets and totes available online at Bed Bath & Beyond, beginning in August. It is also being sold on — as of July 7 — and in selected Target stores on July 14.
The brand will now offer its iconic boy and girl silhouette logo on decor and throw pillows, throw blankets and totes. Pillows retail between $ 19.99 and $ 24.99; throw blankets are $ 24.99, and totes are $ 14.99. Some of the items have sayings such as “Confidence & Courage Never Go Out of Style,” “Limitless,” and ”Never Look Back.”
Stacy Igel, founder and creative director of Boy Meets Girl, said, “I wanted to expand into the home category as I felt it was a natural extension of our brand. I have been a statement brand from the beginning of my career and given the state of our climate I felt it was time now to share our messaging in homes and have conversations happen through these products whether that be in their apartment, dorm room, etc. so the consumer could come together.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
TideBuy Black Friday Sale 90% Off+ Extra Coupon