Serena Williams and Secret Deodorant Team to Promote Gender Equality

Serena Williams is continuing her mission of women’s equality with a new job title.
The tennis champ is Secret Deodorant’s newest brand ambassador, teaming with the P&G-owned brand to promote gender equality in sports.
“[Secret] has a history of supporting women’s issues and fighting for women’s equality,” Williams said in an interview with WWD, ahead of the announcement on Tuesday. “That’s what I do. I fight for equality and I’m vocal about gender bias. It only makes sense for me to join in this charge with Secret.”
Together, Secret and Williams will be conducting a study on gender inequality in sports to see how gender bias plays out for athletes ranging from high school players to professional sports leagues. The brand will then donate $ 1 million to organizations that address these issues.
The partnership is a natural one for Williams, who has routinely been outspoken on gender-inequality issues throughout her career. Williams most recently spoke on her activism at a press conference on July 13 after she competed in Wimbledon, stating: “The day I stop fighting for equality and for people that look like you and me will be the day I’m in my grave.”
She’s also used fashion as a way to communicate her

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