Next LVMH Prize Winner Is Probably Famous Already on Instagram

PARIS — When the semifinalists for the LVMH Prize for Young Designers gather at the luxury conglomerate’s headquarters later this month to show their collections to a panel of industry experts, many of them will have Instagram to thank for the career-making opportunity.
The list of 20 semifinalists unveiled today includes many brands that owe their burgeoning notoriety to social media and influencers, always on the search for hot new labels. Among them, Tomo Koizumi, Rave Review, Helmstedt, Chopova Lowena and Peter Do have all leveraged the Internet in different ways.
Koizumi is perhaps the most famous example: after Vogue talent scout Sara Maino posted one of his colorful, oversize ruffled designs on Instagram in October 2018, things quickly snowballed. Giles Deacon and Gwendoline Christie flagged it to stylist Katie Grand, who brought him to New York to make his debut.
“She DMed me less than a month before my first show,” Koizumi said of the display, held at the Marc Jacobs store on Madison Avenue last February with models including Karen Elson, Bella Hadid, Emily Ratajkowski, Rowan Blanchard and Christie. The images promptly went viral.
Koizumi, who makes only custom dresses, has since seen his designs worn by the likes of Miley Cyrus

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