A Look at Rothy’s First Foray Into Handbags

The Rothy’s woman is “kinetic, energetic, moving around,” the brand’s creative director Erin Lowenberg said as she padded around the brand’s soon-to-open New York City retail location, in between lauding its new handbags.
It’s the footwear brand’s first foray into the category, with five silhouettes including a convertible handbag, crossbody, clutch, tote and range of catchall bags, all in the notable “poppy” colorways that define the brand.
“We’re not trying to chase high fashion because we believe that our products are modern classics. What we want to do is chase the technology and inspiration behind them and remake them and rethink them for her and her life,” said Lowenberg.
That means being on the customer’s shoulder as well as her feet as Lowenberg enthused, which was the plan all along. Also in the plan is a nimble approach to brick-and-mortar, which already includes Boston; Washington, D.C.; San Francisco — and now New York City.
For the handbags, the 100 percent recycled polyester blended knit is made by combing nearby coastlines for ocean-bound plastics to be used in tandem with the brand’s signature thread spun from single-use plastic water bottles.
All bags are machine-washable, and some – like the handbag and dual-zip crossbody – come complete

Follow WWD on Twitter or become a fan on Facebook.

Milanoo.com Ltd