Louis Vuitton Cruise 2016

One of the most famous designers in the world working for one of the most storied brands in the world owned by the largest luxury conglomerate in the world would show his resort collection at an audacious midcentury residential masterpiece designed by a visionary, iconic architect for an even more iconic Hollywood legend and his wife. Anticipatory buzz? Of course. Nicolas Ghesquière’s cruise extravaganza for Louis Vuitton at the Bob and Dolores Hope Estate in Palm Springs, Calif., on Wednesday evening lived up to the hype. And that was before Catherine Deneuve smoked a cigarette inside the house. Thank God, and John Lautner, for concrete.
 
Though a relative newcomer to the itinerant extravaganza, Ghesquière commanded the concept with the surety of an expert of the genre who understands how to transform a moment into a global marketing coup, one that — almost by definition these days — must strike a balance between high concept and commercial savvy.
 
Ghesquière’s boss credited the designer 100 percent with deciding on the spectacular setting, with its famous and endless vistas. “First of all, it’s Nicolas,” said Bernard Arnault, chairman and chief executive officer of LVMH Moët Hennessy Louis Vuitton, who attended the show with his son

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