© ℗ 2014 Celebration Sounds
PARIS — Balmain is continuing to ramp up its digital credentials with the launch of an app that will allow consumers access to insider content from the house. The app, available on iTunes from today, is part of creative director Olivier Rousteing’s drive to democratize access to high fashion and make it more inclusive.
“For too many years, the legendary ateliers, boutiques and runways of Paris have only been open to a very lucky select few,” stated Rousteing. “We’d like to try to begin to change that, by inviting as many members of our Balmain Army as possible into our Balmain universe.”
The app features augmented reality content that can be accessed, for example, by scanning posters that have been fly-posted around Paris since last night. The label’s men’s show this evening will be uploaded online from Saturday, while its couture show on Jan. 23 — its first in 16 years — will be live-streamed through the app. A further option will offer an immersive tour of Balmain’s Saint Honoré flagship, due to open mid-February, and new content will be added regularly.
“We always said that Balmain will define a new communication strategy based on entertainment, based on inclusivity, based on authenticity, but
The following contains spoilers about the Nov. 4 (fifth) episode of “The Walking Dead’s” ninth season.
The event honors the 20th Anniversary of the Million Man March.
© ℗ 2006 Platinum Music Libraries
© ℗ 2014 Celebration Sounds
After convincing her dad to let her and her sister join him for the legendary civil rights marches from Selma, Alabama, to the state capitol in Montgomery, Concha Hall and her family set off for St. Jude, Alabama. When they arrived, the massive crowd and the stifling weather overwhelmed young Concha.
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A month-long celebration in January honoring civil rights legends who paved the way as we approach the 50th anniversary of the historic Selma to Montgomery marches led by Dr. Martin Luther King, Jr. that changed the trajectory of America forever.
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She Passed Out During the Civil Rights Marches | #Selma50 | OWN
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