Rihanna’s Lingerie Line Accused of Deceptive Marketing

A consumer group claims that the buzzy Savage x Fenty line “ensnares consumers into unwanted monthly charges.” The company disputes the accusation.
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How Email Marketing Can Boost Retail Customer Retention

There is more to marketing than just acquiring new customers. What’s vital to the success of any business is something called client retention.
XBIZ.com – Opinion

10 Tips for Marketing Pleasure to Women Over 50

Is your store welcoming to women over 50? Is sexual health and well-being a focus of your business? Is your staff trained in sexual wellness for women and men as they go through their 50s, 60s 70s and older?
XBIZ.com – Opinion

The Artist’s Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged) – Loren Weisman

Loren Weisman - The Artist's Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged)  artwork

The Artist’s Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged)

Loren Weisman

Genre: Arts & Entertainment

Price: $ 1.99

Publish Date: April 2, 2015

© ℗ © 2015 Greenleaf Book Group

iTunes Store: Top Audiobooks in Arts & Entertainment

Alexander McQueen Taps Cliff Fleiser as Vice President of Marketing and Communications for the Americas

NEW TO MCQUEEN: Cliff Fleiser has joined Alexander McQueen as vice president, marketing and communications for the Americas. In this new post, Fleiser will be responsible for overseeing press and media relations, events, marketing and advertising activities for the brand in the region.
Fleiser, who takes over today, is based in New York and reports to Alexander McQueen’s president of Americas Stacy Van Praagh.
Before signing on with the British label, he worked at KCD as vice president for media relations. Prior to that 30-month run, Fleiser’s résumé includes serving as vice president of marketing and communications for the travel site The Points Guy. He also served as global advertising and North American public relations director for Tom Ford at one point, handling North American communications and VIP initiatives for the label.

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DIY Music Marketing Basics – Martyn Wilson

Martyn Wilson - DIY Music Marketing Basics  artwork

DIY Music Marketing Basics

Martyn Wilson

Genre: Music

Publish Date: December 17, 2016

Publisher: Martyn Wilson

Seller: Draft2Digital, LLC


Are you struggling to grow an audience? Is it impossible to make people pay for your music? This book is for musicians like you. Martyn Wilson has years of experience as a DIY musician, working with industry professionals in multiple roles. In this book, he introduces the basic ideas behind music marketing on a budget in 2016/17. Learn how to grow your audience, step by step, creating a relationship with your fans that will help you to give them the content they want and eventually earn you some money. A short but sweet basic introduction to music marketing methods that shouldn't cost you a penny!

iTunes Store: Top Free Books in Arts & Entertainment

Ian Kulp Joins Lora DiCarlo as Senior Retail Marketing Manager

Ian Kulp has joined premium sex tech brand Lora DiCarlo as the senior retail marketing manager.
XBIZ.com – Pleasure & Retail

Foolproof April Marketing Tips for Springtime Adult Retail Sales

You may feel a bit lost staring into the dark abyss that exists until the holidays start to pick up after summer vacations come to a close.
XBIZ.com – Opinion

Viral Music Marketing and Promotion – Chris Rockett

Chris Rockett - Viral Music Marketing and Promotion  artwork

Viral Music Marketing and Promotion

Chris Rockett

Genre: Music

Publish Date: June 26, 2012

Publisher: Music Marketing Classroom

Seller: Ben Smith


The idea of this lesson is to create something really cool that you can give away to people for free, then approach other websites and influencers who have the ear of your potential fans to distribute it. The great thing about this process is that you don’t even need a website or any money to get started because we are going to be using some wicked free tools to set this up. The incentive for the sites you work with is to be able to offer their readers a really special and unique product for nothing. With a bit of luck (and some help from you) they will send it out to their mailing lists, post a link on their social media pages and do all manner of other things to spread your freebie around. At the end of this lesson you’ll be able to send a pitch email like this… “Hey I’d like to set up a special promotion to offer 200 of your readers a free copy of my latest album package (usually it goes for $ 25)… is that cool?” …pretty tempting right! But that’s not even the best bit… … because all those new hits will go over to Facebook where you will ask people to “Like” your page in return for the freebie. You can now keep on entertaining them long into the future and posting the odd link to something they can buy. Download now to get started…

iTunes Store: Top Free Books in Arts & Entertainment

Raising a Glass to Your Marketing Health in the New Year

Happy new year to all! Who was nice and who was naughty over the Christmas holidays? Either way, I hope you made the most of the festive season, both personally and commercially.
XBIZ.com – Opinion

How Apps like Messenger are Changing the Future of Marketing | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with Messenger Business | The new frontier of Marketing is here. Wired Contributor, Jakob Schiller sits down with Eric Toda, Head of Marketing for Hill City, to discuss how apps like Messenger are changing the landscape of marketing to become more 1:1.
WIRED Videos

Sportsheets Hires Morgan Panzino to Boost Marketing Efforts

Sportsheets has tapped Morgan Panzino as its new marketing assistant.
XBIZ.com – Pleasure & Retail

Motorbunny Marks 2 Pleasure Products, Marketing XBIZ Awards Nods

Motorbunny is celebrating a pair of 2019 XBIZ Awards nominations, including Boutique Pleasure Products Company of the Year.
XBIZ.com – Pleasure & Retail

Build Your Brand With Marketing Consistency

Has there ever been a time that a mistake was made with your marketing, that conveyed a message that didn’t truly embody your brand? We’ve all been there.
XBIZ.com – Opinion

Paradise Marketing Warns of Counterfeit Condoms

Paradise Marketing is sending a warning to customers, to make them aware of the dangers of counterfeit brand-name condoms, which the company says are flooding the worldwide market.
XBIZ.com – Pleasure & Retail

The Artist’s Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged) – Loren Weisman

Loren Weisman - The Artist's Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged)  artwork

The Artist’s Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions (Unabridged)

Loren Weisman

Genre: Arts & Entertainment

Price: $ 1.95

Publish Date: April 2, 2015

© ℗ © 2015 Greenleaf Book Group

iTunes Store: Top Audiobooks in Arts & Entertainment

Hot Octopuss Launches Consumer Marketing Campaign on Sex With Emily

Hot Octopuss, innovators of male pleasure, has begun a long-term cooperation with Dr. Emily Morse and the Sex with Emily podcast.
XBIZ.com – Pleasure & Retail

DIY Music Marketing Basics – Martyn Wilson

Martyn Wilson - DIY Music Marketing Basics  artwork

DIY Music Marketing Basics

Martyn Wilson

Genre: Music

Publish Date: December 17, 2016

Publisher: Martyn Wilson

Seller: Draft2Digital, LLC


Are you struggling to grow an audience? Is it impossible to make people pay for your music? This book is for musicians like you. Martyn Wilson has years of experience as a DIY musician, working with industry professionals in multiple roles. In this book, he introduces the basic ideas behind music marketing on a budget in 2016/17. Learn how to grow your audience, step by step, creating a relationship with your fans that will help you to give them the content they want and eventually earn you some money. A short but sweet basic introduction to music marketing methods that shouldn't cost you a penny!

iTunes Store: Top Free Books in Arts & Entertainment

Eldorado Welcomes Back Patrick Lyons as Marketing Director

Patrick Lyons has re-joined Eldorado Trading Company as marketing director.
XBIZ.com – Pleasure & Retail

6 Must-Read Books for Marketing, Branding Professionals

What sort of sexciting books do you have at your bedside? Do you have a well-thumbed copy of “Fifty Shades of Grey?” Or perhaps a story that shook the country such as “Lady Chatterley’s Lover?” Or Highland passions — and kilts — courtesy of “Outlander?”
XBIZ.com – Opinion

Sliquid Promotes Erik Vasquez to Marketing Director

Sliquid has announced the promotion of Erik Vasquez from RIDE BodyWorx Brand Ambassador to marketing director for the brands Sliquid, RIDE BodyWorx and Mad Toto.
XBIZ.com – Pleasure & Retail

Marketing Strategies for Retail Success

Sun Tzu famously opined: “Tactics without strategy is the noise before defeat.” If he’d been alive today he’d have wept at the state of modern marketing, including that within the erotic retailing sector.
XBIZ.com – Opinion

Williams Trading Launches 2018 Gay Pride Marketing Campaign

Adult distributor Williams Trading Co. has developed a comprehensive marketing campaign supporting the 2018 Pride season.
XBIZ.com – Pleasure & Retail

Nichole Grossmann Named CalExotics’ New Director of Marketing

CalExotics today announced that it has promoted Nichole Grossmann to director of marketing.
XBIZ.com – Pleasure & Retail

How to Drive a Successful Online Marketing Initiative

The whole wide world exists online. At least, that’s how it feels in the adult industry, which tends to thrive in the more private, underground spaces the internet provides.
XBIZ.com – Opinion

Is It True? Or Is It Exaggerated Marketing Spin?

If Edward R. Murrow were still alive in 2017, he would no doubt be shocked at how communications and technology have changed. The famous broadcast journalist, who died in 1965made his mark in an era of AM radio, physical newspapers and black-and-white television.
XBIZ.com – Opinion

Marketing Lessons: Everything Is New to Someone

More than six months has passed now since we added a little bundle of joy into our life (or as I prefer to call her, the cure for sleep!) Of course, I write this after a bad night where I only got about five hours sleep (and my wife got even less).
XBIZ.com – Opinion

Paradise Marketing Snags 4 XBIZ Awards Noms

Paradise Marketing has scored four XBIZ Awards nominations in four categories for 2018.
XBIZ.com – Pleasure & Retail

Eldorado Hires Marketing Specialist Dianna Stratton

Eldorado Trading Co. announced today that Dianna Stratton has joined the company as a new marketing communications strategist.
XBIZ.com – Pleasure & Retail

NFL’s Jermichael Finley: Marshawn Lynch’s Protest Is Phony, ‘Marketing Tool’

[[tmz:video id=”0_tx7m0kjx”]] Ex-NFL player Jermichael Finley says Marshawn Lynch and Michael Bennett don’t give a damn about social justice, telling TMZ Sports their national anthem protests are shameless publicity stunts.  We talked to Finley –…

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Affiliate Marketing Money Still There, but There Are Fewer Players

Lately I have been considering the current state of the adult affiliate market, which once presented a robust economic opportunity for participants of all levels of ability, commitment, and knowledge, with an extremely low barrier to entry, and the potential for nearly unlimited growth.
XBIZ.com | Feature Articles

Effective B2B Marketing: Getting It Right the First Time

As a company that works behind the scenes with several clients who operate forward-facing B2B and B2C brands, I’m well aware of the notion that traffic is king and that consumer driven business models rely heavily on maximizing the number of potential customers who reach their offers each day.
XBIZ.com | Feature Articles

PepsiCo’s Frank Cooper Joining BuzzFeed as Chief Marketing and Chief Content Officer

Frank Cooper, PepsiCo’s longtime chief marketing officer of global consumer engagement and a four-time Billboard Power 100 honoree will join BuzzFeed…
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Disney Picks Youku Tudou as Exclusive Marvel Online Marketing Partner in China


Previous marketing efforts between the companies boosted the box office revenue of ‘Avengers: Age of Ultron,’ ‘Guardians of the Galaxy’ and ‘Captain America: The Winter Soldier’ in China.

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Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing

Since taking on the Official Fifty Shades of Grey Pleasure Collection in September, Net 1on1 Wholesale has been collaborating with Lovehoney for retailer promos.
XBIZ.com | Top Stories

A Look Into the Future of Viral Marketing

Born in 1979, I just barely qualify as old enough to have developed a world view according to which when something “goes viral” my first impulse is to wash my hands compulsively and avoid human contact. As it has with many things, the internet has rendered my world view obsolete. Going viral is now a good thing.

No one knows the value of going viral as well as advertisers and marketing firms, hence what’s come to be known as viral marketing. According to something I think I read on the internet, viral marketing involves the use of new media and social media in particular to increase brand awareness. Television and film marketers have proven particularly adept at using the internet, that ubiquitous yet entirely virtual entity, to break down the fourth wall. You can now follow characters from your favorite books on Twitter. You can visit web sites set up by fictitious characters from fictitious worlds that exist only in the movies.

This blurring of reality and fiction is all well and good and kind of fun as long as it remains on the other side of the screen. It’s when these tricks begin to play out in our own brick and mortar reality that I draw the line and say “hey, not cool.” Consider the “prankvertising” campaign for the movie Devil’s Due, where unsuspecting passersby, drawn to what appeared to be an abandoned stroller were rewarded for their concern with the scare of a lifetime, a lifelike demonic hellbaby jolting suddenly upright in the stroller, seething. Or how about those NYC commuters, already harried and late for work and wondering if it’s not time to just throw in the towel and move back to Iowa, suddenly besieged by zombies at Union Square because the creatives at AMC thought it would be a brilliant way to promote the next season of Walking Dead. For many this is all in good fun. But this is a high stress city and there are people with heart conditions.

My guess is these two examples are only the beginning, that this is all too much fun and too much novelty and that it will be a long time before marketers fall back on more traditional means of getting the message out. But how far can it go? If zombies and hellbabies are only the beginning what’s next? Here are some of my terrifying predictions.

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Supertramp – Crime of the Century (40th Anniversary Edition) – Commercial Marketing

Classic album from 70s prog-pop-rockers given the reissue treatment.
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The Miracle of Viral Marketing

I was nominated on Aug. 24 and completed the now-infamous #IceBucketChallenge the following day from sunny Las Vegas. The temperature was 97 degrees, and I believe that worked in my favor.
XBIZ.com | Feature Articles