The Reebok Club C Revenge Plus Is a Fresh Take on an Iconic ’80s Tennis Shoe

With spring and summer fast approaching, the 2020 Summer Games are on everyone’s minds. We’ve started seeing some of the newest innovations unveiled—everything from Olympics medal stand looks to track spikes to skateboarding uniforms—and now there are lifestyle drops with a heavy skew toward sport. One of our favorites thus far is Reebok’s International Sports Heritage Collection. And we’re all over the Reebok Club C Revenge Plus.

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It’s obvious the Club C draws style cues from vintage tennis aesthetics. Hallmarks of the ’80s court design are all here: The low top dips below your ankle, the upper is made from supple leather, and a rubber outsole runs underfoot. But the Club C Revenge Plus strays from the typical all-white motif. Instead, it’s imagined in cream with hits of orange (or as Reebok likes to call it, Mars Dust) on the hang tag, logo, and vector—which, by the way, saw its prominence begin on the international stage of the ’96 Summer Games in Atlanta, Georgia.

Reebok Club C Revenge Plus
Reebok Club C Revenge Plus Courtesy of Reebok

Nostalgia doesn’t have to come at the expense of comfort, though. These kicks have a plush foam tongue, molded sockliner, and cushioned midsole, making them an excellent wear-everywhere shoe. They might have stadium-worthy looks, but you can rock ’em traveling, on casual days at the office, and all weekend long. No need to wait ’till the Olympics kick off on July 24. This is an idyllic shoe to break out of your winter blues and style with your favorite jeans, joggers, or even a suit. Perhaps best of all, the premium look and feel of the shoe won’t cost you $ 100.

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Other offerings from the International Sports Heritage Collection include three printed track jackets and three sweatshirts in varying red, green, and blue hues. Come April, a second iteration of the collection will be unveiled. You can expect another Club C Revenge Plus shoe, a Classic Leather model, and more Olympics-inspired merchandise.

[$ 80;]

Get it

The post The Reebok Club C Revenge Plus Is a Fresh Take on an Iconic '80s Tennis Shoe appeared first on Men's Journal.

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Shaq Wants to Buy Reebok

Shaquille O’Neal is sneaking up on the shoe business.
“I would love to buy Reebok,” O’Neal said Thursday in an interview with “CNBC Make It.”
The retired basketball star’s résumé is already quite extensive: actor, rapper, sports analyst, investor and Papa John’s board member. He’s even dabbled in fashion with Peerless Clothing’s Shaquille O’Neal Collection and his XLG men’s clothing line at J.C. Penney.
But perhaps O’Neal’s recent comments were just him feeling nostalgic. He does have a history with Reebok, after all. Back in 1992, O’Neal — and his size 20 feet — were signed to endorse Reebok’s “Shaq Attaq.”

O’Neal in 1996 on the court. 
Peter Cosgrove/AP/Shutterstock

Still, O’Neal’s basketball stardom made the blue, black and white high-tops, the colors of his team at the time, the Orlando Magic, an instant hit. You see, back then both Reebok and O’Neal were at the top of their game. Then Adidas came along and courted Reebok, acquiring the company for $ 3.8 billion, and positioning itself to compete with rival Nike.
That was a move that O’Neal said “diluted [Reebok] so much to where it’s almost gone.
“I want to bring them back to basketball and to fitness,” he added.
But the shopping spree might be short-lived.

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New Reebok x Good Company Collab Reimagines a True Classic

Reebok has collaborated with New York-based streetwear label The Good Company to reimagine the classic NPC UK tennis shoe as part of a new capsule collection, and it’s a worthy successor to its OG forefather.

The archetypal white leather NPC UK, aka the “Newport Classic,” first came out in the ‘80s and became the standard sneaker for everyone from tennis pros to gangster rappers

This article originally appeared on New Reebok x Good Company Collab Reimagines a True Classic

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Kendrick Lamar Releases New Reebok Sneakers

Kendrick Lamar has revealed his newly designed signature model sneakers for Reebok. The TDE rapper developed the special Ventilator model kicks, which pay tribute to his hometown of the Compton, California. The shoes are mostly off-white but have both red and blue script to signify unity between the long battling Crips and Bloods gangs in the area.
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Reebok Reveals Release Date For “Classic Kendrick Lamar Ventilator”

Last December, Reebok announced a unique partnership with Top Dawg Entertainment recording artist Kendrick Lamar. On July 18, Reebok will release the first shoe of the Grammy Award winning artist’s capsule collection.

The limited edition “Reebok Classic x Kendrick Lamar Ventilator” will be available on, Shiekh, Shoe Palace, Bait, DTLR and Shoe City for $ 125 on 7/18.

[ALSO READ: Kendrick Lamar’s Reebok Ventilators Used To Unite Gang Members (PHOTOS)]

Check out images of the Kendrick Lamar Ventilator below.

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Filed under: Lifestyle Tagged: Kendrick Lamar, Reebok, TDE

Kendrick Lamar’s Reebok Ventilators Used To Unite Gang Members (PHOTOS)

(AllHipHop News) Kendrick Lamar is using his partnership with Reebok to bring some unity to gang culture. The Compton, California native’s Ventilators line is being presented as a reconciliation between Crips and Bloods.

[ALSO READ: Kendrick Lamar Stars In Reebok’s ‘Be Ventilated’ Campaign (VIDEO)]

The footwear features the word “Neutral” on the inside of each tongue. The outside of the tongue is marked with “Kendrick Lamar TDE,” and the back of the shoe is inscribed with “BLUE” on one foot and “RED” on the other. The Kendrick Ventilators is expected to retail around $ 143.

K. Dot and Reebok have collaborated throughout the year. The “Alright” rhymer appeared in the Reebok “I Am” promo video and the company teamed with Kendrick to launch the “Day Glo Pack” in April.

[ALSO READ: Kendrick Lamar Showcases Reebok’s Ventilator “Day Glo” Pack (PHOTOS)]

Check out photos of the Kendrick Lamar Reebok Ventilators in the gallery below.

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Kendrick Lamar Is In A New Reebok Commercial

So remember when Kendrick Lamar performed a free concert on a mobile truck earlier this week? Well, the free concert was a part of a 5k run for reebok, which is why the “Pump” and Reebok logos were all over the truck. The concert was recorded and recapped as an official commercial for Reebok. Check out the video below.

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