LONDON — Selfridges and Harrods may have seen record numbers of shoppers gathering outside their stores ahead of the annual Boxing Day sales on Dec. 26, but many British brick-and-mortar retailers suffered on the first day of the post-Christmas sales season, due partly to the impact of Black Friday.
According to Springboard, which gathers footfall and consumer data, Britain’s High Street retailers witnessed “challenging trading” conditions on Dec. 26, with footfall decreasing 4.5 percent year-over-year. “This was one of the most challenging Boxing Days that brick-and-mortar stores have seen since Springboard first published Boxing Day activity in 2012,” the company said.
“This undoubtedly reflects the extent of discounting that has already occurred, particularly over Black Friday, and also the growth in online trade this year,” said Diane Wehrle, Insights Director at Springboard.
“In addition to this, Black Friday now rivals Boxing Day in terms of the volume of footfall generated and so its influence as a key trading day in the retail calendar has been diluted. The extent of discounting, together with the fact that stores still account for around 80 percent of total spend, and that activity in brick-and-mortar stores declined, suggests that sales will be lower this year on what was traditionally
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