In this digital age of the World Wide Woman (WWW), wherein an Instagram feed of a stylish stranger located on the other side of the planet is as transportive as unused frequent flyer miles, there is simply no dearth of beguiling international cool girls to discover and fall for.
Hence, why we poured over the timeline of South African style maven, Tony Gum. A native of Cape Town, South Africa, Gum maintains a highly curated page that reads, well, just as her bio decrees: “like a Wes Anderson palette” featuring her and her circle of equally creative friends.
Awash with pastels and dashes of bold American sportswear, the twenty-year-old makes references as disparate as the 1978 cult Jamaican movie Rockers and the New York Yankees with her personal style and artwork which often overlap. The aspiring photographer and model reimagines the very notion of branding with tongue-in-cheek flair; her “Coca Cola” series, for example, reconfigures the signature red flame bottles as everything from a headdress to a hotdog.
Here, she reveals her style influences, her favorite local shopping haunts, and what’s trending in Cape Town right now.
She’s a big fan of Marni and South African designers, alike:
I’m in love with Consuelo Castiglioni designs [for Marni]; Celeste Arendse’s line, Selfi; and South African designer, Anees Petersen’s label, Young and Lazy.
My favorite local stores have to be the Corner Store CPT, Superbalist, and Merchants on Long, which stocks another favorite, MaXhosa by Laduma.
Wes Anderson nerds, Jamaican Rastafarians, and Tim Burton outcasts give her plenty of style cues:
I’m inspired by [director, Wes Anderson’s] choice of color, specifically in The Grand Budapest Hotel. My favorite movie moment comes from [Edward Scissorhands in] Tim Burton’s suburbia scene, when Edward Scissorhands and his mother drive through the highly stylized neighborhood. In both of these films, these incredible directors have made my love for pastel grow fonder. Rockers is [also] so brilliant! It’s a 1978 Jamaican film by Theodoros Bafaloukos that I discovered on Instagram.
Reworking classic branded advertisements for present times has become her calling card:
Adidas is a classic brand that I’ve come to admire from a young age. I still remember how cool my brothers used to look pairing their Adidas sandals with their Adidas socks. I guess I have a thing for timeless brands and how they reenvision their advertisements.
Cape Town’s fashion and youth culture is brimming over with possibilities:
Almost everybody in Cape Town wants to be unique and there are many subcultures such as hip-hop heads, Pantsula devotees, hippies, grunge, dapper folks, etc. . . . Influences and microtrends of the diverse divisions are represented through accessories like bucket hats, unisex wide-brim hats, facial piercings, layered bracelets, and big bags.
Cape Town’s coolest hangouts from the city’s It girl:
Yourstruly café is a charming hotspot for a lunch/dinner out or even a coffee date. A lifestyle district situated in Cape Town, Kloof Street specializes in gourmet food, homemade pizza, coffee, and fine art. The Waiting Room would be your best bet to spend your Friday night out filled with groovy music and good hip-hop to accompany the soul—it’s so swell.
First Thursday is an occasion to browse galleries till 9:00 p.m. and wander the city center. Basically, it’s a gateway to the works of fine artists as well as a social event for charismatic creatives.
The post Tony Gum Might Be the Coolest Girl in Cape Town appeared first on Vogue.
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